When it comes to internet marketing lots of the old school thing we did in offline marketing are not effective tools for reaching consumers online. One of the main things that you have to do, is to learn the secrets or inner game to internet marketing.
In online marketing you’re dealing mainly with perceptions. People can’t immediately touch , see or use any of their senses they normally employ to decide on which product to buy, so they have to use their perception, to determine that your product offers them the value they want or some kind of value.
Consequently, your marketing has to clearly show the perceived value of your product or service, before you can get anyone to buy from you. To do this you have to think like a customer. That’s why you need to get inside the head of your prospect, or have an inner game so to speak. Then you can make the kind of profits that most entrepreneurs only dream about.
There is no one method or single anything that’s going to create the impact that you need to build a successful business online. Just like a good pickup line can only help a guy introduce himself to the woman of his dreams, because it’ll take a lot more conversations before she will make a commitment to him and become convinced her to marry him .
This underlying principle holds true in the internet marketing business too.
You need more than a single technique you need a complete system that will work and with a few minor tweaks, you can use it over and over again.
To get your websites on track to success your inner game should do three key things.
Cull your target market into a highly specific niche.
Demonstrate the value of your competitive advantage.
Develop a unique selling proposition.
After you have done these three things, then you ‘re ready to create a marketing strategy and plan that works for your small business.
If you’re a new business owner and not a seasoned marketer any of these steps can be a daunting task and present a tough challenge. What you need is a proven marketing system that will eliminate your need to rely solely on your own creativity and critical thinking skills.
Good programs have a coach or mentor to guide you through each of these steps. They will help you get your website on track to making a profit before the lack of online sales, forces you to sit on the side lines and watch those who have learned these techniques make all the money.