Today the world business is acquiring advanced business tactics for advertising and marketing. We all know about the basic and a bit old means of advertising like Print media, electronic media are the common examples but today the professionals are using some cheap and effective way of advertising which is now known as article marketing. Article marketing has become increasingly popular as a marketing method.
Each article contains a resource box, bio box or byline. In the resource box the author leaves a link or two along with a couple of sentences that include references and contact information for the authors business.
Logic behind Article marketing
Basic fundamental behind any marketing is to let people know about the existence of the owners business and its where about. Print media is the cheapest way for advertising and when used sensibly it can even become free.
It is done by getting the free publish space for there business promotion in the press. Owners provides useful content to the press without any fee, and in return get the space for publishing there article with the authors bio. This helps all the parties involved in the business to get the best out of the resources available. The press gets the informative articles free and the author’s business gets publicity.
This same methodology is now becoming common in Web world. The Online article marketing is even easier, cheaper and faster. The website where an author can post an article is known as an article directory. The writer can submit there article with their bio online and all free in just few minutes. The directory owners take the article from the writer and validate it against some quality checks and publish it. The directory gets popularity and better search engine rankings.
The writer gains exposure by having their content reproduced around the Internet. They are rewarded with one-way incoming links from the resource box to their business website which rewards them with better search engine rankings as well. This way business of the author gets popularity and the websites get hits. When the articles are distributed via RSS, the exposure to the authoring business and number of back links is increased greatly. The website hit counts can be used to get advertisements for the business website too. This way both the author and the directory owner get benefits.
But again it all depends on the quality of the articles you write. If your article is very useful for the people who come online and surf then probability increases that they visit your article multiple times, see your other articles and refer your articles to others.
Tips for writing good quality articles
Title of your articles impact to the people and the number of views is mainly based on the title so select the most appropriate one. It should have easy words or simple strings. Make use of proper keywords or phrases.
Article should be optimized, i.e. not too long and must describe properly what the author wants to say.
Articles must be of good quality. Use simple and common language. Correct sentences and grammar.
Use original articles only, don’t go for duplicate articles. It may lead to duplicate content penalty.
Don’t use redundant content as it may lead readers to think of fake content.
Some sites don’t allow any type of active or inactive links.
Authors Bio should contain a brief description of the author and links to your business Websites. Most article directories don’t allow more than three URL.
Tips for publishing articles
Put your article on articles directories and as many as you can.
Make use of article distribution directories as well.
You can use professional software packages that will do the submission for you and you just need to put your article into the software.
Always follow the article directory guidelines.