Not everyone who sees your ad or view your products will buy from you immediately. All prospects go through a few phases before they decide what it is that they want to buy. You will want to know what these phases are so that you can offer exactly what it is that your prospects are looking for at the right period of time.
During these phases, you should know that all of your prospects aren’t looking for the same things at each phase. They have revolving wants and needs and you have to be aware of them if you want to offer them exactly what they’re looking for at each stage. Here’s the first stage that your prospects goes through when looking for a particular product or service.
1) Look to solve my problem
During this phase, they’re looking for something that will solve their problem. They have no idea of who you are and what your business is about, and they’re just looking for an answer to their problem.
At this stage, they will look and shop around for anything that can help them with their problem. You will want to offer helpful tips and advice so that you can come off as someone who is helpful and someone who understands their wants and needs.
It is this kind of patience that will separate you from all of your other competition. Your prospects don’t care about you and your company, but if you can come off and share with them helpful tips and advice, you will win them over with your thoughtfulness. Here’s the next stage your prospects go through.
2) Choose the right company
After you have educated your prospects on why you’re the person that they should be doing business with, it’s time to ensure that you’re the right person for the job. You should be following up on your prospects so that it’s very easy for them to make a good decision to choose you as the person to be doing business with. If you can do this, then you’ll stand a good chance of winning their business. Here’s the last stage they go through.
3) Confirm their decision
At this stage, your prospects want to know that they made the right decision. One way to help them feel assured is to offer them a money back guarantee. When you offer a guarantee, you give your prospects confidence that they can return their purchase if they’re not happy with it for any or no reason at all.
Keep these 3 marketing phases in mind as you go about marketing your business.
Good luck with using this information to close more sales.