Apparently, Twitter has not yet found away to make money from its service. However, a majority of businesses are already reaping the benefits of using a carefully planned Twitter marketing strategy as a key tool in the small business marketing world.
The decline in economic spending means that businesses have to look for new ways of social marketing. And Twitter marketing can be a very good marketing strategy for social media optimization. A dating business can obtain a lot of benefits from a carefully planned Twitter marketing strategy.
Well, if you want to tell the world about your new business services (might even be about your new dating site), then Twitter is the perfect place to do it. Besides, you won’t have to make any huge investments.
A well planned Twitter marketing strategy will allow you to connect with both current and future customers.
Twitter allows it subscribers to follow other subscribers with similar interest or specialized goals.
Twitter will help you in attracting and reach potential customers in real time. In fact, you can search for potential customers who are interested in a specific need. Therefore, Twitter helps businesses reach new customers.
One interesting thing about Twitter is that communication is instant .When you post a tweet, it’s instantly received by your followers. Therefore, Twitter marketing makes sense in an era where the need for instant information is paramount.
Even though tweets are limited to a maximum of 140 characters, a great deal of social media optimization can be achieved with just the right construction of marketing words.
One very effective Twitter marketing strategy is to fully utilize Twitter search .You can get to know what most Twitter subscribers are interested in. There is the option of basic search or advanced search. With basic search, you simply type in your search term and all results related to your term are returned. Advanced search allows you to use queries in your search. For instance, your query can be based on words, places, hobbies and even attitudes.
There are also a host of third party twitter tools like Twellow. Twellow is a search engine directory of twitter subscribers. You can search for Twitter subscribers based on specific categories.
The Twitter marketing strategy is realism for all kinds of businesses who see social media optimization as an important means to further their business interests.