There are virtually no barriers to entry to starting such a business. Many photographers enjoy their work so much they would do it for free if they did not need to make a living. These factors means large numbers of people have started photography businesses, making the industry ultra-competitive. To survive and indeed thrive, a photographer must market his product effectively. This article addresses ways a photographer can improve his marketing.
Market to past clients. Past clients are people who have seen and purchased your products and services. They are people who value exactly what you do to the point that they are willing to pay for those services. Don’t waste this valuable resource by neglecting these people.
Stay in touch with these clients through an email newsletter. Keep a database of critical information and have it remind you of special occasions.
If you photographed a couple’s wedding, you know exact date of their anniversary. If you shot newborn pictures for a family you know the exact date of a baby’s first birthday. Send out congratulatory emails to these families at these times.
Use a variety of methods to bring in new clients. The following are some methods that have proven effective:
Setup a dynamic webpage and perform the SEO work to have the number one photography related search term in your industry.
Market on facebook. Tag your current clients with pictures that contain your website. This works especially well for photographers who are seeking to shoot high school seniors (because of the amount of time these kids spend on facebook).
Setup displays at local businesses. Typically, a person must have multiple exposures to their business before they seek you out to take their pictures. A photographer can increase his exposure by setting up displays at local businesses. This is a win-win proposition. The business gets free fine art to display on its walls. The photographer gets his name out into the community (there should be some displays near the pictures or some contact information on the picture itself). Restaurants, children clothing stores, and hair salons are ideal places to get exposure for your work.
Running a photography business can be a personally rewarding experience in many ways. The above suggestions will help make it a financially rewarding experience as well.