Most small businesses do not understand the value of the internet niche marketing in relation to growing their bottom line. You really CAN add more revenue online even if you do not have a physical product that you can ship to a customer outside your region.
They key is to understand that, as a business owner with a product or service to offer, you possess one of the most sought after items on the internet. That product is information. If you really think about what people use the internet for on a daily basis you will realize that the average person does not go shopping everyday online. Unless they have a very specific item they are looking to buy, most purchases result from stumbling across an item that they cannot do without but did not realize they needed.
The majority of searches done on a daily basis is the search for information on a wide variety of topics.
They research problems they have. They look for information to comparison shop. They search for ways to improve the quality of their lives.
If you do not currently have a product that you can sell to the masses to grow your small business online, all you have to do is create a simple information product or report that you can sell online. The key is to know what product to create. You will find this out by researching your market and finding a profitable niche that is ready and waiting for the information you can supply.
In my niche marketing course I use the example of a small business that installs laminate flooring. This person is not likely to go outside their region to sell a job and laminate flooring is not a product that would lend itself well to shipping to customers outside their local area because of the cost of shipping.
So how could this small business owner grow his bottom line through niche marketing? We all know that home renovations and do it yourself projects have become a very hot market. This small business owner could get out his video camera and do a little do-it-yourself instructional video teaching people all of the tips and tricks of an experienced installer.
I know if I was a homeowner about to tackle installing a floor for the first time I would do my homework and find as much info as possible. I would not hesitate to pay a reasonable price for advise and instructions from an expert. And I am not alone. Many people would pay for that information.
The best part of this situation is that once your instructional video is created, there is no more work on your part to create any additional products. You have one product that you sell over and over again on autopilot to as many people as you can reach.
The next questions is how do you reach buyers? Again you do the market research and find targeted niche keywords that have low competition and you begin to build the foundation of your marketing campaign. It really is drop dead easy if you have the proper information.
I used the exact same niche marketing principles and took my small seasonal business and turned it into a 12 month per year money maker. It isn’t rocket science and it isn’t difficult. It just requires the right information to get you started. Once you understand how, you can continue to grow your bottom line anytime you want to add more revenue to your small business.