Archive for March, 2012
Mobile marketing is still a relatively new form of advertising. In fact, many of the most prominent advertisers are large companies and corporations. This is in part due to the rapidly changing technology associated with mobile advertising as well as the cost of keeping up to date with changes and trends in the mobile marketing industry.
Yet, small businesses can still benefit from this quickly advancing technology that is becoming ever more popular with the younger generation of consumers. Children are receiving cell phones and mobile devices such as the iPad at an ever younger age. The end result is an even earlier introduction to a wireless world where information and mobile coupons are readily available with the touch of a button.
Video marketing has grown under the ceiling afforded to it by sites such as Youtube. Thousands of videos per day are uploaded by marketers everyday and traffic is being driven to their sites in this manner. Given below are a few video marketing tips that you can use right away.
Your motivation for making a video is because you want to utilize it to get visitors to your site. But you have to do more than just make a good video and publish it online. You must initiate a good call to action through the entire video or at least by the end of it. A lot of newbie video marketers don’t concentrate on this and began to wonder why no is responding to their videos. The call to action has to be pronounced and definite. It must be evident enough so that the visitor isn’t confused about what must be done. You can’t leave it on the viewer to understand what action needs to be taken; you need to specifically instruct them.
For example, some people desire their readers to add comments at the bottom of the view and while there are those that want their readers to go to their websites. The kind of call to action doesn’t matter as much as how you actually do it. So don’t forget that the success of your video being able to get sales from your web traffic will depend upon your call to action.