Archive for March, 2012
Direct response marketing is an advertising strategy designed to get immediate results. The strategy is intended to get customers to take action now, rather than waiting until a later date to possibly remember the product. A targeted message can be delivered through advertisements on popular media outlets such as the radio, television, internet, magazines, or many various other outlets. The message must be strong and portray an offer. It must ask for the order or some type of inquiry or response. Merely advertising the product is not going to get potential customers to take immediate action.
An advantage over other advertising methods is the fact that direct response marketing is measurable. All sales and inquiries can be tracked back to the advertising. This allows the ability to know which offers are producing the best results. The success or failure of marketing efforts is easily measured and results are produced immediately.
#1 – Refresh your Facebook advertising campaigns for business – when you create an ad on Facebook, you will see a high number of people clicking or responding to your ad, but like the Geico Gecko commercials, they are ever evolving, while remaining with the same promotion, the same characters, or background, or information, they are fresh within a couple of weeks and you need to do the same with your Facebook advertising. Keep marketing your Facebook advertising consistent but also keep the content evolving, don’t think the same advertising on Facebook will bring more interest; it will eventually dwindle and fade away. Remember everything has a lifespan, and your advertising on Facebook will too.
#2 – Advertising evokes emotions, when marketing your advertising on Facebook, you need to create emotions that draw and keep people clicking on your advertising – once you hit the right emotional content you will keep your potential customers drawn to what you advertise.