Archive for May, 2012
In the Information Marketing industry, you often hear of companies working together to generate new leads and new clientele. By providing a training program for a vendor in your market, you take a new approach to the traditional view of a joint venture agreement.
Here is a question from Jay in Boston, Massachusetts about structuring joint ventures where you are providing the training for a vendor who is also trying to reach members of an industry. Since this is a common question, I decided to prepare an article about this challenge to help you.
In a training joint venture, you’re kind of working together with the sponsor to generate a result. This can either be a relationship where the sponsor pays you, or the sponsor pays to fill the room and then you come and speak to the people. In the information marketing business there are a lot of people who are trying to gain access to these customers and it is your job to get them to come to you. What you would want to do to strike up this joint venture agreement is go to an event where you will meet sponsors that work within your chosen field or niche.
With the advent of software solutions and the developments of technology, the world is increasingly becoming a virtual sphere. Talk about anything from bill payment to buying books or goods, every option is available online today. The main reason for all these virtual applications and solutions is to facilitate the modern day individual who is caught up between office, travel and home. Well then, if every thing is gaining a virtual edge, then why should corporate meetings and official events lag behind? Virtual meeting tools have made it increasingly easy for entrepreneurs and managers to plan, organize and host an event online.
The demand for virtual event software has gone up so that each employee can attend the corporate events. This means, often employees, staffs and managers have to travel on purpose of work, which makes it impossible for them to attend an event happening in the company boardroom or conference hall. However, if the same in available in an online format, they can be part of it even when they are moving from one place to the other.