Archive for May, 2012
So, you want to promote your business but you don’t want to have to pay someone or some company to do it for you; so where do you go from here?
Keep it simple. Don’t confuse your clientele with lists of links with no explanations or pages that they cannot access or navigate through. This is not to say that your webpage should look homemade, unless that has something to do with your product or service. Homemade and unprofessional-looking sites are unattractive.
The fastest and best way to get exposure for your business is to register your site with popular search engines. In this way, only the most relevant clients will be driven to your website and you will not have to go through mountains of people that have no interest in being your customers.
Videos make up one of the online marketing approaches that is growing the fastest. In the recent past, videos have become much more important, even supplanting text in some situations. People who watch a video use all their senses, so they get more out of the experience. Nevertheless, video marketing often still confuses people. For successful video marketing, the information provided must be essential. That’s right, over-delivering can do wonders for your video marketing campaign. When you target platforms like Youtube, you’ll want to make videos specific to your niche so your viewer’s maintain a high interest leve in your content.
Using videos will hurt instead of help your marketing if you use them incorrectly. Each video should separate itself from what you’ve made before and from your competition. Once viewers know that your videos have something to offer, they’ll spread your content, which is what you want to leverage.