Essential Marketing Metrics for Small Business Owners

As a self-employed professional or small business owner, time is your most valuable resource. It can be tough to juggle business with life and create balance. The best way to make the most of your time is to implement metrics. Metrics will allow you to measure results of your actions so that you can better manage your available time.

Below, I have provided a list of key metrics that I urge all my clients to track. Any metric you track should be easy and quick to compile and review. Be sure to check your metrics weekly, this lets you know very quickly when something is awry and keeps you from getting to far of your business success roadmap. This is a good task to give to your virtual assistant, if you employ one. You should be able to compile and review this material in about 15 a minutes a week.

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Mortgage Rate Predictions

Here are my mortgage rate predictions for 2009. Of course, no one can be 100% sure of exactly about what will happen, but I think we do have some good information to work with. Even a small difference in interest can mean a lot of money for a homeowner. Know when the lowest mortgage rates of 2009 will be:

The housing market is in pretty bad shape. This is due to a tough economy, and a lot of homeowners having mortgages which they can not afford. In response to this, earlier this year, mortgage rates were dropped to 4.69% or so for a typical fixed rate mortgage. President Obamas stimulus plan allowed the rates to fall so low, and a chance for homeowners to save their home from foreclosure or themselves from defaulting on their mortgage.

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