Internet SMS marketing offers a huge opportunity for growth of businesses of all sizes. It provides a relatively cheap means to communicate to multiple recipients in a timely and convenient fashion.
Before, businesses used email marketing to reach out to a wider market area. The problem with such a method lies with the fact that very few individuals like to read marketing emails. If you received about 10 to 20 emails every day from sources you do not know, chances are that you do not read those.
On the other hand, a text message is direct and personal. In the meantime, very few people receive text messages from businesses, meaning potential customers a less likely to treat those as trash. Thus, a business that manages to send the same text message to over10, 000 can rest assured that about 99% of them will read it.
During the most recent crisis, the insurance sector was struck just as strongly as mutual funds and investment banks. The majority of insurance companies were forced to trim down their dividends in 2009. In 2010, it turns out that the trend has reversed – at least in the U.S.
Despite the situation in 2009, most U.S. insurers in fact enlarged their ROI for the first six months of this year as the environment grew more stable in general. Even more corporations are awaited to augment their dividends with the final statements, according to Bloomberg analyses. More media attention is drawn by the merger bids and announcements. Bloomberg also mentions that players in the insurance business keep track of the moves of their counterparts so that they can stay on par with them and preserve their advantage. And this is the reason for their often homogenous behaviour.
How did this affect companies in Canada? When it comes to Canadian banking houses, they are almost certainly in the best shape on the globe these days – insurers are still facing lower demand for new, first time insurance policies.