The Information Marketing Primer For Helping and Healing Solo-Professionals – Part 12 – Marketing
Information Marketing can enable helping and healing solo-professionals to develop a stream of income beyond their direct service hours. Your expertise creates the products but another skill set is needed to get your products out into the hands of consumers…and that is the skill of marketing. Unfortunately, this is one skill that you as a solo-professional probably didn’t learn about in graduate school or in your training.
Marketing takes your message out into the world. And just as marketing your practice brings you a continuous flow of clients or patients, so continuous and strategic marketing will bring people in to buy your information products.
Information Marketing: Converting Public Domain Books Into Courses
When it comes to creating an info-product, one way to find content is to use a public domain source. These sources, such as books, allow you to borrow their content and add to it for your own use in products.
Here is a question from Ted in LaHoya about converting public domain books into courses. Since this is a common question, I decided to prepare an article about this challenge to help you.
When you approach creating an info-product out of a public domain resource, such as a book, I would start with an outline. If you are looking to translate that content into a more detailed home study course, you need to make sure you have the expertise or can bring in the expertise to provide additional details to the content you will be creating. Really the simplest method is to take the chapters of the book and create an audio program for each chapter. This is especially useful if you do not have any idea what the category is but you take the chapters because they are already organized for the book. However many chapters there are, you can make a chapter into a CD or you combine a couple of chapters into a CD and add some examples and you’re done.