Posts Tagged Marketing
New small businesses are often faced with the task of marketing on little or no budget. Aside from the staple marketing materials like business cards and a website, there are other strong and effective marketing tools which are often overlooked. Here are three secret weapons for the small business to create awareness, reinforce brand recognition, and keep customers.
Internet Video Marketing is designed to create a general awareness of your business and attract potential customers. Unlike television advertising, it’s cheap (or completely free), is always available, and not bound by a region. They have the advantage over commercials in that you can add more value by providing useful information. Such added-value video ideas include: tips, frequently asked questions, product demonstrations, facility tours, or interviews.
Are you thinking about joining the information marketing business? If not, then you should. It’s one of the rare businesses out there that can offer you the time and money free that you are looking for. One of the best features about this business is that you can sell 1 product for hundreds of dollars simply because you can’t put a price on valuable information.
Product development in this business is very cheap. It’s runs on a “print on demand” basis where you only create the product when you get sales. This means you don’t have to stock up on inventory before you start selling. With the print on demand model, you’re not stuck with high costs of purchasing inventory to get started. Let’s take a look at more features and benefits of the information marketing business.